At Vallox, sales and marketing have been done strategically from the beginning, and both functions have always been seen as an important part of the company’s business.
In the video, Markku Mäenpää, the former marketing manager and one of the former owners of Vallox Oy, tells what the marketing and sales work was during his career in 1975–2008. During this time, e.g. a reseller organization was established, which is still today an important part of the sales chain of Vallox products. Mäenpää also reveals his own view of what is particularly relevant in marketing.